Loom vs Vidyard: Our Verdict
One is the async video tool a general team already uses for internal messages. The other is a per-seat sales workspace built around prospect tracking and CRM sync. We compared current plans and documentation to decide which one most small B2B sales teams should actually pay for.
Vidyard wins for small B2B sales teams whose core job is personalized prospect video with engagement data flowing back to the CRM, and takes our recommendation at the five-to-thirty-seat band. Loom is the right choice for teams that mostly want async video for internal communication and the occasional customer send, at roughly a third of the per-seat cost.
These two products answer different jobs with the same screen-recorder shape. Loom is Atlassian's async video tool, priced per creator and sold on unlimited recording, AI editing, and a wide integration surface across Slack, Jira, Gmail, and the rest of the knowledge-work stack. Vidyard is priced per seat for revenue teams and sold on sales-video workflow: branded sharing pages, prospect-level engagement analytics, and CRM/MAP sync to Salesforce, HubSpot, and Marketo at the Teams tier.
We judged this comparison for the small B2B sales team, roughly five to thirty people, with a head of sales or founder as the buyer, whose goal is to use personalized video as a channel for outbound replies and booked meetings. Our evidence is current official pricing and documentation from loom.com/pricing and vidyard.com/pricing; this is a documentation review, not a hands-on test of reply-rate outcomes. Each round names a winner and the procedure we used to decide it.
Loom Business is listed at $18 per user per month, with annual billing advertised as saving up to 17%. Vidyard Starter is priced per seat and is widely reported at $59 per seat per month on annual billing. For a single rep who only needs unlimited recording, branding removal, and basic analytics, Loom is roughly a third of the sticker price.
How we tested itWe read the public pricing pages for both products on October 11, 2026, and compared the cheapest paid plan that removes the free-tier recording limits for a single sales rep on annual billing.
Vidyard's Starter plan explicitly lists full video analytics, team performance analytics, a branded sharing page, CTA templates, and password-protected videos, all at the entry paid tier. Loom Business lists engagement insights and exportable engagement insights, but Loom is positioned as async video communication rather than per-prospect sales tracking, and the branded sharing page and CTA templates are a Vidyard design choice aimed at outbound sellers.
How we tested itWe compared the analytics each product lists on its own pricing page at the entry paid tier, specifically whether a seller can see per-viewer engagement data on an outbound video sent to a named prospect.
Vidyard includes CRM/MAP integrations at the Teams tier, which is "Custom pricing, talk to sales" on Vidyard's own page. On Loom's current pricing page, Salesforce integration and Zoom import are listed only on Enterprise, which is also quote-only. For a small B2B team that lives in Salesforce or HubSpot and wants watch events on the lead record, Vidyard reaches that outcome one tier earlier.
How we tested itWe checked each pricing page for the plan at which Salesforce, HubSpot, and Marketo integrations are included, and whether that integration pushes video-view data into the CRM.
Vidyard's Free plan already lists 15 AI videos, stock avatars, and three custom AI avatars, and the paid Video Agent add-on is listed as providing unlimited AI videos and automated personalized video creation and delivery. Loom Business + AI at $24 per user per month adds auto titles, summaries, chapters, filler and silence removal, and edit by transcript, which is strong editing AI, but aimed at polishing a human recording rather than generating per-prospect video at scale.
How we tested itWe compared the AI features each product bundles at its paid tiers, focusing on anything that materially helps a seller produce more personalized outbound video per hour.
Loom's pricing page lists Slack, Jira, Jira Service Desk, Confluence, GitHub, Gmail, Upwork, FigJam, Notion, and embeds for Intercom, Zendesk, Dropbox, and GitLab, included from Starter upward. If the team expects to use the same tool for sales video and for internal product, support, and engineering messages, Loom's surface is wider. Vidyard's integrations concentrate on CRM/MAP at the Teams tier and above.
How we tested itWe counted the native integrations each pricing page lists on paid plans and noted which non-sales tools the integration reaches.
Vidyard's free plan allows recordings up to 30 minutes each with a stated five-videos-per-month limit and 15 AI videos. Loom's Starter is free but capped at 25 videos per person and 5 minutes per screen recording, with Loom branding on the video page. For a sales rep shooting a two-to-three-minute personalized intro to a named prospect, Loom's five-minute cap holds; Vidyard's 30-minute cap and AI-video allowance give a more honest free trial of the sales workflow.
How we tested itWe compared the free plan on each product, specifically the per-video length cap, the monthly or lifetime video limit, and whether a seller could realistically evaluate outbound video on free alone.
Five Loom Business seats list at $90 per month ($1,080/year at list); ten seats list at $180 per month ($2,160/year at list). Five Vidyard Starter seats list at $295 per month ($3,540/year on annual billing); ten seats list at $590 per month ($7,080/year on annual billing). Before any CRM-sync upgrade on Vidyard's quote-only Teams tier, the Loom bill is roughly a third of the Vidyard bill at the same headcount.
How we tested itWe priced one month and one year of each product at five and ten seats on the published entry paid plan, excluding negotiated discounts and quote-only tiers.
Where the verdict turned
Both products share a Chrome extension and the record-screen-and-camera motion, so a lot of comparison copy treats them as interchangeable. They aren’t. Loom is sold per creator for teams that want async video everywhere, including bug reports, product walkthroughs, feedback loops, and async standups, and the paid plans list unlimited videos, 4K recording, branding removal, and the Loom AI suite at Business + AI. Vidyard is sold per seat for revenue teams, and the Starter plan is explicitly scoped to unlimited video recording, full and team performance analytics, a branded sharing page, CTA templates, password-protected videos, folder management, and custom backgrounds.
For a small B2B sales team whose job is to send more personalized video to named prospects and see who watched, Vidyard’s cheapest paid tier is already a sales workflow. For a general small-business team whose video job is mostly internal, Loom’s cheapest paid tier is already most of what that team needs, at roughly a third of the per-seat list price. That split is why the rounds break the way they do.
Who should buy which
Choose Vidyard if a named sales team is sending outbound video, if your CRM is Salesforce or HubSpot, and if “did the prospect watch, and how far” is a question you want answered without a reply. Vidyard Starter at a listed $59 per seat per month on annual billing is the per-rep entry; CRM/MAP integrations and advanced analytics push you to the quote-only Teams tier. Vidyard’s own pricing FAQ describes the model as “straightforward per-seat licensing,” which is honest. The Starter seat is a sales workspace, not a general screen recorder, and the bill scales linearly with reps.
Choose Loom if video is a general-purpose tool for your business, covering async updates, product walkthroughs, support messages, the occasional client send, and sales video is one of several jobs rather than the only one. Loom Business at $18 per user per month lists unlimited videos, 4K, custom branding, basic editing, engagement insights, and priority support; Business + AI at $24 per user per month adds the automated-editing suite. Across five to ten creators, Loom’s list price is materially lower than Vidyard’s, and the integration surface across Slack, Jira, GitHub, Gmail, and the Atlassian stack is wider.
A pragmatic combination exists at larger small-team sizes: Vidyard for the two or three sellers who send cold-outbound video and need the CRM sync, Loom for everyone else recording internal and client-facing messages. If forced to one product and the main job really is outbound reply rates, we recommend Vidyard. For everyone else, Loom.
For adjacent sales motions, we’ve separate verdicts on the AI interactive product demo tools we recommend for small B2B SaaS teams, which is the closer tool when the goal is a clickable product tour rather than a seller-recorded message, and on the editing side, Descript vs OpusClip for teams repurposing long-form video into short clips. Teams whose goal is inbound rather than outbound should start with the AI website chat widgets we recommend for small-business lead capture.
About this evaluation
This is a documentation review, not a laboratory test of outbound reply rates. We compared the current public pricing pages at loom.com/pricing and vidyard.com/pricing on October 11, 2026, and the per-plan feature lists on each. Vidyard’s Teams and Enterprise tiers are quote-only, so round outcomes that depend on those tiers are decided on what Vidyard’s own page lists as included, not on a negotiated contract. Prices and plan contents on both pages have changed within the last twelve months and are likely to change again; verify both before buying.