We compared the vendors’ own current pricing pages, product documentation, and rebrand notices between September 1 and September 5, 2026. This is a documentation review, not a live traffic test. A match rate we report is a rate the vendor or a primary source publishes, and we label it that way rather than dress it up as a laboratory measurement.
Why RB2B leads for small US-focused B2B teams
RB2B wins on the single dimension that decides this category for a small team on a US-heavy site: the cost of routine access to a named individual, not just a company IP match.
RB2B’s own pricing page publishes a Free plan at $0/month (basic company-level resolution with Slack push, 150 monthly resolutions), a Starter plan at $79/month (300 monthly resolutions with LinkedIn URLs to Slack), a Pro plan at $149/month (600 resolutions with business email addresses and all integrations), and a Pro+ plan at $199/month (Premium Resolution with the same 600 resolutions).
RB2B offers a permanent free plan with 150 monthly resolutions at the company level only; to access person-level identification, you need at least the Starter plan at $79/month.
The published integration list is the other reason RB2B earns the top mark.
Pro and above include 50+ native integrations covering Slack, Microsoft Teams, HubSpot, Salesforce, Clay, Apollo, and Zapier, which means a five-to-thirty-person team can push identified visitors straight into an existing CRM without stitching in a separate data layer.
RB2B is SOC2 Type II and GDPR compliant, per its own compliance page.
The trade-offs are real and narrow.
RB2B’s person-level identity is US-only technology with a US-only database; for overseas individuals the person-level tech won’t work, for GDPR and CCPA compliance reasons. Company-level identification, through a partnership with Demandbase, is global. RB2B can identify companies from any country that visit your site, just not the specific individuals. For a US-focused team with a same-day outreach motion behind it, that’s an acceptable cost.
When Snitcher is the right call instead
If the traffic mix is mixed geographies and person-level names aren’t the point, Snitcher wins on transparency of pricing and depth of feature access at the entry tier.
Snitcher’s pricing page states plans start at $49/month with unlimited team members, all integrations included, and a 14-day free trial.
Every Snitcher plan includes access to all features, integrations, unlimited users, unlimited exports and APIs, with no hidden fees or additional costs for premium features.
Annual billing saves 30% compared to monthly, and you can cancel at any time with no long-term contracts or cancellation fees; access continues until the end of the current billing period.
The privacy posture is documented on the vendor’s own site rather than pieced together from third parties.
Snitcher is built for GDPR compliance and processes data under the legitimate interest basis (Art. 6(1)(f) GDPR); it focuses on company-level intelligence, matching visitor IP addresses to corporate data, and surfaces individual contact details only when the customer chooses to reveal them.
The limit is exactly what that description says: names of individual visitors aren’t the default output. If a small team wants a company signal, this is the cleanest and cheapest transparent way to buy one. If the point is to reach a specific person same-day, RB2B is the better fit.
Leadinfo for EU traffic
For a small B2B team whose visitors are mostly European, RB2B’s US-only person-level constraint disqualifies it and Leadinfo becomes the practical choice.
Leadinfo’s pricing page lists Starter at €69/month (up to 50 identified companies, 3 user seats, and 67 free CRM integrations), Scale at €159/month, and Pro at €359/month, with tiers scaled by number of identified companies per month.
Leadinfo’s own pricing page describes the plans as Starter, Scale, and Pro with 3, 10, and unlimited user seats respectively.
The compliance architecture is the reason to buy it over RB2B for EU teams.
The platform is built around GDPR compliance under Article 6(1)(f): IP addresses aren’t stored, identification doesn’t rely on consent cookies, and only publicly available company data is surfaced.
Leadinfo also publishes a 14-day free trial with every feature available and no credit card required, and its own pricing page confirms subscriptions can be adjusted up or down as needs change.
When Leadfeeder still makes sense
Leadfeeder is the safest free entry point in the category and the pick for a team that wants to validate whether visitor identification is worth paying for before committing budget.
Leadfeeder’s paid plans are Lite (free forever, up to 100 identified companies a month), Discover from €79/month, Activate from €369/month, Scale from €599/month, and Enterprise at custom pricing.
Unlimited users are included on every plan, free or paid.
Every paid plan opens with a 14-day free trial and needs no credit card; accounts that don’t upgrade automatically drop back to the free Lite plan once the trial ends.
Two things a small team should know before starting on the free tier.
On March 24, 2026, Dealfront became Leadfeeder, unifying the entire platform under one brand, so a review or contract that says “Dealfront” is talking about the same product. And the free Lite plan retains data for 7 days then deletes; teams can’t do historical analysis or follow up on visitors from a week ago, and most evaluators find this constraint forces an upgrade within the first 2-4 weeks.
It’s genuinely free to start; it’s not genuinely free to run long-term.
Why Warmly falls short
Warmly is the tool that historically anchored every “best small-business visitor ID” list, and in 2026 it no longer does. Warmly’s own pricing summary describes the current tiers as
Free at 500 de-anonymized visitors per month at the company and contact level with limited Bombora intent signals and no automation, TAM starting at $15,000/year, Inbound starting at $30,000/year, and Full GTM at custom pricing with SSO, SAML, API and MCP access.
The Warmly homepage carries no price at all beyond a customer quote, and no self-serve monthly plan is published on the pricing page.
The free plan is still legitimately useful for a small team that wants to see whether Warmly identifies its traffic before deciding, but the paid ladder is now priced for mid-market SaaS revenue teams, not a five-to-thirty-person B2B team. We mark Warmly Not Recommended at its current published terms for the small-business audience this ranking serves.
What a small team should do the week after installing one of these
None of these tools closes deals. They deliver signals, and the signals turn into pipeline only if there’s a same-day outreach motion behind them. The pattern that works: pair the identification layer with a serious sales email writer built for small B2B teams so the reply after a hot visit isn’t written from scratch at 5:47 p.m., and route every identified account into a CRM that’ll actually log the follow-up instead of a spreadsheet. For teams whose primary getting-customers work is outbound prospecting rather than reacting to inbound traffic, our Apollo.io vs Clay verdict covers the sales-data layer that sits alongside a visitor ID tool. And for the sites still bleeding form fills, our AI form builders for small-business lead capture shortlist covers the other half of the visitor-capture problem: the visitors who are ready to identify themselves right now if the form doesn’t get in the way.
